people used to call tinder the hookup app, like it was a bad thing.
to launch tinder’s first ever global ad campaign, we showed the world that mindlessly swiping right at 2am might just be the start of something much bigger — and significantly less sad — than mindlessly swiping right at 2am.
here’s the case study:
the spots, directed by los perez:
the posters, by pol kurucz.
CREDITS
ACDs: Trevor Joplin, Eleanor Rask
Design: Sabrina Saccente
ECDs: Bianca Guimaeres, Kevin Mulroy
Producers: Coleman Sweeney, Hannah Kessler
Directors: Los Perez
Photographer: Pol Kurucz
Agency: Mischief